"Always On" Campaign Banners

Tasked with reviving an underperforming Tier III banner program originally produced by an external agency, I single-handedly redesigned Audi’s “Always On” point-of-sale campaign from the ground up—creating a new visual system that saved over $1M annually in agency fees. The original assets lacked depth and luxury appeal, relying on static stock imagery and uninspired pack shots that didn’t resonate in dealership environments where the vehicles were right in front of the customer. My approach introduced exclusive behind-the-scenes photography and detail-driven storytelling, giving audiences a new lens into the design, performance, and electric innovation behind the Audi brand. The campaign featured three large and three small double-sided banners, deployed across 300+ dealerships nationwide. Each pairing was carefully composed to elevate the in-store experience, telling a cohesive story across every touchpoint—from LED lighting design to quattro performance and the evolution of electrification.