Better Broadband Alliance

As part of a statewide advocacy push, I designed a vibrant, future-forward digital ad series for the Better Broadband Alliance to rally public and legislative support for fiber broadband funding in West Virginia. The campaign visuals highlight rural connectivity with bold typography, a modern color gradient, and an urgent call to action. Backed by new polling data showing overwhelming voter demand for high-speed fiber over satellite alternatives, this campaign was deployed across digital channels to influence policymakers and energize the public. The creative goal: make fiber feel not only essential, but urgent.