To elevate the Ferrari Challenge circuit for 2025, I reimagined event branding through the lens of heritage and heat—drawing visual inspiration from vintage racing suits to bring a fresh edge to Ferrari’s legacy. My work included a 5-foot 3D scudetto installation, custom paddock signage, a podium wall with retro typographic treatments, and a branded trophy case—each piece designed to evoke the grit and glamour of motorsport’s golden age. The creative system traveled with the event across iconic racetracks, creating high-impact, share-worthy moments that blended exclusivity with motion. From concept to execution, every detail was designed to make the Ferrari Challenge feel not just prestigious, but unforgettable.
Front and Back of Ferrari Challenge Park Paddock Sign
Front of Ferrari Challenge Park Paddock Signs with Cars
Rear of Ferrari Challenge Park Paddock Signs with Cars
Ferrari Challenge Podium Wall with Retro Treatment from Park Signs
Ferrari Challenge Trophy Case
