1 Hotel South Beach

As part of a larger creative series for 1 Hotels, I traveled to each property location to photograph Audi vehicles on site—capturing both the hotel’s signature architecture and the surrounding landscape that defines each destination. All imagery was art directed, photographed, and curated by me to reflect the soul of each city and the synergy between nature, design, and mobility. For the South Beach series, I leaned into the vibrant energy of Miami—shooting the vehicle along the iconic 600-foot shoreline of 1 Hotel as well as against the backdrop of some of South Beach’s most recognizable locations. The result was a collection of city-specific visuals that feel both elevated and grounded, in step with 1 Hotel’s sustainable ethos and Audi’s luxury presence. Select images were featured across 1 Hotel South Beach’s website and digital channels.

Various photographs used across 1Hotel South Beach's website.

Shot on a Fujifilm X-H1.

Shot on a Fujifilm X-H1

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