With Audi's longstanding partnership with Aspen Ski Company, we decided to activate during the 45th Annual Gay Ski Week and X Games for 2022. For the first time in the US market, we publicly branded our four rings across the Aspen Resort to establish our POV of our commitment and support of the LGBTQIA+ community. Branded experiences included: Audi ring swing in Gondola Plaza with matching branded Kanteen bottle take-aways that displayed a beautiful design blending mountain skylines and the progressive flag with complimentary rainbow s'mores, and chair lift branding on Aspen Mountain combining ski life, inclusivity & progress.
Mock-up of "Rainbow mountain" concept on Audi ring swing.
Mock-up of "Rainbow mountain" concept for Audi ring swing.
Final Product of "Rainbow mountain" concept on Audi Ring swing in Aspen, CO
The Audi Ring swing interactions with attendees on social media.
Mock-up of "Rainbow mountain" concept design on Kanteen Bottles
Mock-up of "Rainbow mountain" concept design on Kanteen Bottles
