Set on the edge of Kauaʻi’s lush North Shore, 1 Hotel Hanalei Bay marked the beginning of a transformative creative partnership. This flagship property became the first in the 1 Hotels portfolio to embrace my proof-of-concept visual strategy—elevating their digital presence through rich, location-specific storytelling. I led art direction and photography, capturing not just the property, but the distinct feeling of arriving in Hanalei: barefoot, breath slowed, awe dialed all the way up. The result? Editorial-quality imagery that helped position the hotel as a world-class destination, with select photos appearing in Rolling Stone and Condé Nast Traveler's “Best New Beach Hotels in the World” list. This body of work laid the visual foundation for future shoots at other properties, becoming a blueprint for the brand’s evolving identity.
Various photographs used across 1Hotel Hanalei Bay's website.
Before, editing touch points, after.
Shot on a Fujifilm X-H1.
Shot on a Fujifilm X-H1.
Shot on a Fujifilm X-H1.
Shot on a Fujifilm X-H1.
Shot on a Fujifilm X-H1.
Shot on a Fujifilm X-H1.
Shot on a Fujifilm X-H1.
Shot on a Fujifilm X-H1.
Shot on a Fujifilm X-H1.
Shot on a Fujifilm X-H1.
Shot on a Fujifilm X-H1
