R8 "Last Lap" BTS

With this final year of production for the cherished supercar, we decided to bid farewell by allowing super fans to co-create a video for a send-off campaign, by voting on film elements through Instagram Stories. The behind-the-scenes photography of the R8 "Last Lap" production, shot in Los Angeles, CA, was featured across all Audi social media channels. Owned Media Results: - 21.8M+ total impressions - 2.2M+ video views - 83.3% positive sentiment - 10.0% engagement rate Awards: - Best Collaborative Effort: Audi x VCCP, ANA In-House Exellence Awards,, 2024

BTS Photography featured within post carousel on Audi's Instagram.

BTS photography featured within post carousel on Audi's Instagram.

BTS photography featured on various Audi social platform.

Shot on a Fujifilm X-H1.

Shot on a Fujifilm X-H1.

Shot on a Fujifilm X-H1.

Shot on a Fujifilm X-H1.

Shot on a Fujifilm X-H1.

Shot on a Fujifilm X-H1.

Shot on a Fujifilm X-H1.

Shot on a Fujifilm X-H1.

Shot on a Fujifilm X-H1.

Shot on a Fujifilm X-H1.

Shot on a Fujifilm X-H1.

Shot on a Fujifilm X-H1.

Shot on a Fujifilm X-H1.

Shot on a Fujifilm X-H1.

Shot on a Fujifilm X-H1.

Shot on a Fujifilm X-H1.

Shot on a Fujifilm X-H1.

Shot on a Fujifilm X-H1.

Shot on a Fujifilm X-H1

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