"R8 Last Lap" Film BTS

For the farewell campaign celebrating the final year of the Audi R8, I created behind-the-scenes photography content during the production of the “Last Lap” fan-sourced film in Los Angeles. My imagery offered an inside look at the cinematic shoot—used across Audi’s Instagram and social platforms to build anticipation and tease the campaign’s release. The fan-driven film allowed Audi followers to vote on key creative decisions via Instagram Stories, and the BTS visuals I captured helped bring that community into the process early. The campaign generated over 21.8M impressions and 2.2M+ video views, with an 83.3% positive sentiment and a 10% engagement rate—earning a 2024 ANA In-House Excellence Award for Best Collaborative Effort (Audi x VCCP).