"Always on" Campaign Banners

Building on the design system I established the year prior, I led the second-year evolution of Audi’s “Always On” point-of-sale banner series—continuing full creative ownership and in-house production for Tier III retail environments. This phase introduced new banners spotlighting Design, Electrification, and Progress, with a strong visual focus on the 2021 Audi e-tron GT. The set included two large and one small double-sided banners, displayed across 300+ dealerships nationwide. While maintaining the elevated aesthetic and exclusive photography that defined the campaign’s relaunch, I refined layouts and storytelling to further emphasize Audi’s future-forward design language and electrification leadership—reinforcing a cohesive brand narrative across every showroom floor.