An Avant Story

For Audi’s 7-minute brand film An Avant Story, I worked closely with the creative director to concept, design, and produce a suite of custom apparel and set elements that brought the narrative to life across decades. From the ‘70s-era Audi Fox to the debut of the 2020 RS 6 Avant, my work included era-specific clothing, graphic prints, and interior design details that anchored the story in time—from vintage posters to bespoke wallpaper and matching pajamas. Select apparel designs—like the RS2 Hero Tee, Fox Wagon Shirt, and Michele Mouton rally tribute—were sold through the Audi Collection, generating over $34,000 in sales between 2019–2021. The film received 3.8M+ YouTube views, 26M+ media impressions, and 1M+ social views in the first 24 hours. It also earned Honorable Mentions for both Directing and Cinematography at the Brand Film Awards US in 2020. This project merged branded storytelling with collectible design, blurring the line between costume, character, and commerce.

Conceptualized, Directed and edited by coworker Nicholas Kleczewski.

Audi "Scribble" Onesie, in "An Avant Story"

Audi "Scribble" Onesie

Audi's famous 5 cylinder engine, with firing order inspired shirt, in "an avant story"

Audi's famous 5 cylinder engine, with firing order inspired shirt

on the Audicollectionusa.com website for purchase

walter rohrl, pikes peak inspired shirt, in "an avant story"

walter rohrl, pikes peak inspired shirt

on the Audicollectionusa.com website for purchase

Audi 200 quattro Trans-Am inspired shirt, in "an avant story"

Audi 200 quattro Trans-Am inspired shirt

Audi bespoke wallpaper design on matching Pjs, in "An Avant Story"

Audi bespoke wallpaper

Audi bespoke wallpaper designed for kids bedroom, in "An Avant Story"

Audi bespoke wallpaper

Walter Rohrl, pikes peak inspired poster, In "An Avant Story"

Walter Rohrl, pikes peak inspired Poster

Audi S2 interior inspired shirt, in "An Avant Story"

Audi S2 interior inspired shirt

Fox wagon inspired shirt, in "An Avant Story"

Fox wagon inspired shirt

on the Audicollectionusa.com website for purchase

Audi quattro IMSA taillight inspired shirt, in "An Avant Story"

Audi quattro IMSA taillight inspired shirt

Audi's first female rally driver, Michele Mouton inspired shirt, in "An Avant Story"

Audi's first female rally driver, Michele Mouton inspired shirt

25 years of RS shirt featuring the first RS model the Audi RS2, from "An Avant Story"

25 years of RS shirt featuring the first RS model the Audi RS2.

on the Audicollectionusa.com website for purchase

To view "An avant Story" on youtube: https://www.youtube.com/watch?v=g8gw8B939Eo

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