An Avant Story
Celebrating the 25 years of RS, we witness an emotional film following the life of a boy from infancy to fatherhood. The Audi brand was present from the start with a '70s-era Audi Fox Avant with various wagons in between to lead to the reveal of the 2020 RS 6 Avant. Coming to the U.S. market for the first time. Bespoke time period correct apparel and set designs were created to help portray the moment in time throughout the story. A limited batch of shirts were available for sale through the Audi collection. Sales between 2019-2021: - RS2 Hero Shirt, $21,300 - Fox Wagon Shirt, $7,300 - 5 Cylinder Shirt (youth), $1,940 - Race to the Clouds Shirt (youth), $4,300 Organic Social Results: - 1M+ social views in the first 24 hours - 2.8M+ YouTube views - 26M+ media impressions Awards: - Directing: Honorable Mention, Brand Film Awards US 2020 - Cinematography: Honorable Mention, Brand Film Awards US 2020