Led Balloon BTS

In alignment with our “Its Time to Live a Little” Summer campaign, this “Led Balloon” film is aimed at giving our fans something really fun and exciting to engage with. A full on Audi-filled neighborhood is in the midst of the world’s most epic neighborhood water balloon fight. But then it gets bigger and starts moving out into the world. First to Doug DeMuro filming a scene with his beloved Audi RS2 and then over to our hero from “An Avant Story” with his RS 6 Avant, then out into Germany with the vehicles that defined our brand; a Group B rally car slides in, then a luxurious Horch. We cut to the Pikes Peak S1 and Trans Am where Hans Stuck, Walter Rohrl, Tom Kristensen and Hurley Haywood all join. We then go into the future and our AI: Con gets in on it, the drones are carrying water balloons to our end scene, and our original family reappears our hero kid asks her dad “What do we do now?” and the dad answers “We just go with it.”

"Behind the Splash" Social Campaign with Assets from behind the scenes

Campaign created by agency partner Muh-Tay-Zik / Hof-Fer.

Behind The Scenes with Jeremy Cliff

BTS with Jeremy Cliff and assistant Mike Cuomo. Shot on a Fujifilm X-H1

Behind the Scenes in Los Angeles, CA

BTS on location at Golden Oak Ranch. Shot on a Fujifilm X-H1

Behind the Scenes in Munich, Germany

BTS on location in Munich, Germany. Shot on a Fujifilm X-H1 (Audi quattro S1 Group B, 1985)

BTS on location in Munich, Germany. Shot on a Fujifilm X-H1 (Audi 90 IMSA GTO, 1989)

BTS on location in Munich, Germany. Shot on a Fujifilm X-H1 (DKW F800 Schnellaster Luxus Bus, 1956)

BTS on location in Munich, Germany. Shot on a Fujifilm X-H1

BTS on location in Munich, Germany. Shot on a Fujifilm X-H1 (Type C Alpensieger, 1919)

BTS on location in Munich, Germany. Shot on a Fujifilm X-H1 (Auto Union Type C, 1936)

BTS on location in Munich, Germany. Shot on a Fujifilm X-H1

BTS on location in Munich, Germany. Shot on a Fujifilm X-H1 (Type C Alpensieger, Wanderer W25 K, DKW F800 Schnellaster Luxus Bus, Audi Sport quattro, Audi 50 LS, Audi 80 GTE, Audi 80 Variant, Horch 853 A, DKW UL 700 Motorcycle )

BTS on location in Munich, Germany. Shot on a Fujifilm X-H1

BTS on location in Munich, Germany. Shot on a Fujifilm X-H1 (Wanderer W25 K, 1927)

BTS on location in Munich, Germany. Shot on a Fujifilm X-H1

BTS on location in Munich, Germany. Shot on a Fujifilm X-H1 (Audi R18 LMP RP3, 2013 with Tom Kristensen)

BTS on location in Munich, Germany. Shot on a Fujifilm X-H1 (Audi R18 LMP RP3, 2013)

BTS on location in Munich, Germany. Shot on a Fujifilm X-H1 (Audi R18 LMP RP3, 2013 with Tom Kristensen)

BTS on location in Munich, Germany. Shot on a Fujifilm X-H1 (Auto Union Type C, 1936 with Hans Stuck)

BTS on location in Munich, Germany. Shot on a Fujifilm X-H1 (Auto Union Type C, 1936)

BTS on location in Munich, Germany. Shot on a Fujifilm X-H1

BTS on location in Munich, Germany. Shot on a Fujifilm X-H1 (Audi 200 Trans AM, 1988)

BTS on location in Munich, Germany. Shot on a Fujifilm X-H1

BTS on location in Munich, Germany. Shot on a Fujifilm X-H1 (Audi quattro S1 Group B, 1985 with Hans Stuck & Walter Röhrl)

BTS on location in Munich, Germany. Shot on a Fujifilm X-H1 (Walter Röhrl)

BTS on location in Munich, Germany. Shot on a Fujifilm X-H1 (Audi 90 IMSA GTO, 1989)

BTS on location in Munich, Germany. Shot on a Fujifilm X-H1 (Audi 90 IMSA GTO, 1989 with Hans Stuck)

BTS on location in Munich, Germany. Shot on a Fujifilm X-H1 (Audi quattro S1 Group B, 1985 with Hans Stuck)

BTS on location in Munich, Germany. Shot on a Fujifilm X-H1 (Audi 90 IMSA GTO, 1989)

BTS on location in Munich, Germany. Shot on a Fujifilm X-H1 (Hans Stuck & Walter Röhrl)

BTS on location in Munich, Germany. Shot on a Fujifilm X-H1

BTS on location in Munich, Germany. Shot on a Fujifilm X-H1 (Hans Stuck & Walter Röhrl)

BTS on location in Munich, Germany. Shot on a Fujifilm X-H1 (Audi quattro S1 Group B, 1985)

BTS on location in Munich, Germany. Shot on a Fujifilm X-H1 (Audi quattro S1 Group B, 1985 with Walter Röhrl)

BTS on location in Munich, Germany. Shot on a Fujifilm X-H1

BTS on location in Munich, Germany. Shot on a Fujifilm X-H1 (Walter Röhrl)

BTS on location in Munich, Germany. Shot on a Fujifilm X-H1

BTS on location in Munich, Germany. Shot on a Fujifilm X-H1 (Audi quattro S1 Group B, 1985 with Walter Röhrl)