Held at the Audi Driving Experience Center in Neuburg, Germany, this immersive training event introduced the all-new R8 to dealer staff from around the world. I led the design direction across all printed collateral and environmental graphics to deliver a seamless, high-impact experience aligned with the performance and prestige of Audi Sport. From trackside signage to spec sheets, every piece was crafted with intention. Standout touches included an invitation printed on glass and a custom flip book—elevated, tactile elements that mirrored the precision and excitement of the R8 itself.
