Heritage Series Shirts

Deconstruction of the four companies that joined together as one to create the Auto Union, which later evolved into Audi. I wanted to do a logo study of each brand and provoke stories of each company's evolution of where they started and allowing them to stand on their own. This is the bigger picture of the rich history and DNA that is Audi today. Debuting in the Audi collection summer launch, June 2019. Sales between 2019-2021: - $63,100 Results: - Surpassed $30,000 in sales in first month, from selling 965 shirts - $5,000 goal a year per sku is internal goal - Sold out within first hour - Translated to hats & accessories after success

Brand Heritage shirt, Wanderer, complete with series patch.

on the Audicollectionusa.com website for purchase

Brand Heritage shirt, Horch, complete with series patch.

on the Audicollectionusa.com website for purchase

Brand Heritage shirt, DKW, complete with series patch.

on the Audicollectionusa.com website for purchase

Brand Heritage shirt, Audi, complete with series patch.

on the Audicollectionusa.com website for purchase

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