Led Balloon

In alignment with our “Its Time to Live a Little” Summer campaign, this “Led Balloon” film is aimed at giving our fans something really fun and exciting to engage with. Curated unique apparel to be seen throughout the film at various stages. A full on Audi-filled neighborhood is in the midst of the world’s most epic neighborhood water balloon fight. But then it gets bigger and starts moving out into the world. First to Doug DeMuro filming a scene with his beloved Audi RS2 and then over to our hero from “An Avant Story” with his RS 6 Avant, then out into Germany with the vehicles that defined our brand; a Group B rally car slides in, then a luxurious Horch. We cut to the Pikes Peak S1 and Trans Am where Hans Stuck, Walter Rohrl, Tom Kristensen and Hurley Haywood all join. We then go into the future and our AI: Con gets in on it, the drones are carrying water balloons to our end scene, and our original family reappears our hero kid asks her dad “What do we do now?” and the dad answers “We just go with it.” Organic Social Results: - 98% positive sentiment - 300k impressions in 3 days - 36% completion rate for 15 minute video