Audi Sport Customer Racing Shirt

Designed to celebrate the energy of Audi’s customer racing program, this piece was built with performance fans in mind—pairing trackside spirit with elevated design. Bold, clean geometry and signature Audi Sport red created a strong visual identity that felt technical, sharp, and unmistakably Audi. These shirts weren’t just sold online—they were part of a fully branded, boots-on-the-ground experience. Each one was available exclusively at racing events across the country, sold out of a vintage VW Doka van that I concepted and wrapped to bring the Audi Sport aesthetic to life in an unexpected way. It served as both merch hub and mobile billboard, turning heads and building community in the paddock.