Audi Holiday Sweater

For Audi’s beloved annual holiday sweater campaign, I crafted a fully custom design that balanced festive fun with clever brand storytelling—perfectly suited for Audi’s loyal fanbase and design-savvy shoppers. Subtle Easter eggs were woven into the pattern, rewarding close inspection and brand fandom alike: – Audi filament light bulbs – Snowflakes inspired by quattro logos – Tire snowmen – And a nod to Audi’s founder, August Horch The design was rolled out across multiple products including a crewneck sweatshirt, t-shirt, socks, ornament, and a set of downloadable digital wallpapers (in both Christmas and Hanukkah themes). Holiday 2020 Results: – $4,068 in sales from the holiday shirt alone The limited-edition line was supported by a lifestyle shoot and featured on the Audi Collection’s social and e-commerce platforms—bringing some quattro-powered cheer to the season.